We Change​ When We Say Yes

Good copy assets help us take a chance on the power of yes.​​​​

​I’m a copywriter who believes we have a role in helping the world change.

We all see that change is difficult, met with fear, and resisted vigorously. Still, it is both inevitable and necessary for us to grow and improve.

I use my data skills to calm the fears that a lack of information feeds - to prove claims and reduce risk. 


I write persuasive conversational copy to build trust - welcome change and become more than we were before.


For me, life is best spent saying yes.

  • Yes to an idea, 
  • yes to something new,
  • yes to trying a different approach, and
  • yes to letting creativity solve hard technical problems. 


​​When we fear saying yes we need​ a friend's support to make the change.​ ​


Let's build that bridge between you and your customer.

David Pederson Bio

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